Autodesk

Customer Insight Center

“Downstream’s design solutions are outstanding! Their talented team consistently delivers tremendous results."

-Jason Medal-Katz, Autodesk Gallery Curator and Director of Brand Engagement
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Client

Autodesk makes software that helps designers and engineers build and manufacture innovative products and projects.

Challenge

The goal in San Francisco was to create a design showcase that features some of the most innovative and provocative examples of design in various physical forms. Autodesk wanted a memorable customer gallery, using content that is relevant today and reflective of the future.

Solution

To help Autodesk achieve their project goals, we designed the space as a showcase for examples of world-class design assisted by Autodesk products. The displays had to engage visitors at different levels of interaction, from graphic design to media to digital interactives while maintaining a logical, compelling narrative. To achieve this, we worked with Autodesk to develop a modular, custom exhibit display solution that put a unique focus on each artifact through a variety of immersive experiences.

Impact

Typically, we are asked to tell client stories within an executive briefing center environment, but the objective of the gallery was to feature our customer’s customer. This approach allowed Autodesk’s authentic value to shine through without applying the typical sales lens. Autodesk customers were able to put themselves in the picture by experiencing the successful outcomes of others in their industries, with tactile examples of how unique ideas are born and then made real.

Disciplines

Concept Development

User Experience

Front-End Development

Back-End Development

Brand Strategy

Art Direction & Design

Creative Direction

Motion Graphics

Environmental Design

Ad focus 1

This gallery display highlights how Autodesk design solutions aided in car manufacturing modeling.

Ad focus 2 ws

These fixture designs illustrate our process of integrating the story of how Autodesk empowers greater design possibilities.

Ad focus 3

This display details a 3D printing demonstration utilized in rapid prototyping.

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