NASL Team: Ottawa Fury FC

CFL Team: Not determined at this time

The $23M William Davidson Player Development Center for Intercollegiate Basketball is an approximately 57,000 gross square feet addition to Crisler Arena. The new facility is the first dedicated practice space for University of Michigan men’s and women’s basketball. Downstream was charged with branding the entire space, including the grand entry atrium, a two-court practice gym, film rooms, reception spaces, locker rooms and adjacent halls

Johnson Controls excels at designing the infrastructure on which our buildings, homes and cars are built. The company wanted to change the dynamic of how their customers experience it’s products & solutions when visiting their center. Fundamentally, they had to communicate that efficient products create healthy and safe environments where people can do their best. Downstream worked with Johnson Controls to create a space that is a digital reflection of their brand, products and solutions: the Johnson Controls Technology Experience Center.

Development
Our charge was two-fold: to develop this human story for Johnson Control’sproducts, and to create a comprehensive, hybrid (digital & physical) environment in which to tell it. The digital interfaces had to work together as a flexible toolkit, accommodating the wide range of products and solutions that Johnson Controls offers and adapting to speak directly to the concerns of different audiences.

Solution

Downstream created a series of interactive environments designed to foster curiosity, answer questions, provide solutions and spark conversation about Johnson Control’s offerings and services. The totality of the various physical and digital platforms create a flexible and inspiring environment where business development can take place in a new way. Intuitive and gestural interaction engages the visitor, sparks imagination and gives them an opportunity to follow their specific business interest. The impact of this approach is that it fundamentally changes the way that customers experience the Johnson Controls brand, products and services. Introducing self-authorship to the EBC allows potential customers to discover the brand on their own terms, shifting the brand encounter to “my experience” of Johnson Controls.

Johnson Control’s brand values are to make products better than they have to be. Our work with them embodied what the brand really stands for: products, solutions and technology that do more for the people who use them.

Deloitte, a major international accounting and consulting firm, engaged Downstream to design and build an interactive wall for its new training and meeting facility outside of Dallas. Deloitte required a unique and engaging means of communicating their culture and passion for leadership to guests and visitors. The Deloitte Connections Wall had its beginnings in the desire for a company timeline, but it soon became apparent that the Wall’s highly trafficked and high profile location called out for more creative messaging and a fresh approach.

Development

Following several comprehensive rounds of design development, Downstream was able to capture the goals for the interactives, and cement which messages to portray. We studied Deloitte’s brand strategy, surveyed projected users, and reviewed the available technology options. Finally, we provided recommendations, ideas, and a process for moving forward. Downstream designed a multi-touch, multi-user interactive media wall that is a knowledge space of the people, places, events and ideas that make Deloitte great.

Solution

The Connections Wall is 8196 x 3072 – almost 7.5 times greater than high definition 1080p. Backgrounds and assets were created to take full advantage of the large digital palate. A resource for information, the digital interactive platform provides a dynamic media canvas that invites users to explore the most current Deloitte brand strategy. They can dive into the history of the company; interact with a fully functional globe, view employee profiles and view messages from various staff members. The impressive form factor and rich interactive experience provide a deeper sense of Deloitte’s culture of leadership.

As part of Downstream’s decade long relationship with the Ducks, we collaborated with the University, AECOM and Thompson Vaivoda Architects, focusing on the brand and storytelling components of the Matthew Knight Arena. As part of the U of O’s strategy to compete at the highest levels, Downstream worked on this project from the fundraising efforts all the way through to the ribbon cutting. From sales environments, to websites to the arena itself, Downstream provided strategy and design services throughout.

Development

Downstream conducted an extensive discovery exercise and facilitated multiple design workshops culminating in the delivery of a brand and story master plan. This plan fueled and inspired thematic and design development for the project. From “Deep in the Woods” to the various brand and story treatments through the facility, Downstream contributed to what is now the best “basketball theatre” in the nation.

Solution

Utilizing the spark of the Matthew Knight “Anthem to the Fan” as inspiration, Downstream provided 2D, 3D and digital elements throughout the arena from “Deep in the Woods” on the court floor to hero graphics, concession signage and clubs. The result is an eye-popping 12,541 seat arena that is the newest jewel on the Oregon campus.

As a company that protects clients from virtual attacks, McAfee needed a way to make this intangible idea connect with physical reality in a way their clients could understand. McAfee chose Downstream to create a space that made their story real.

Development

As the project developed, we understood that McAfee doesn’t just provide security for their clients; they also seek to proactively educate clients, and prevent future attacks. Through workshops and collaboration with McAfee, we created an environment that engages the user from the moment of arrival to the moment of departure.

Solution

From artifacts within the space to the seating arrangements to the custom LED light wall, McAfee’s strengths were highlighted in every detail of the environment. The history of McAfee’s development is portrayed through a large interactive timeline in the lobby area. A lighted hallway tracks visitors, following their navigation to displays of real time attack data. The War Room allows McAfee to showcase their defense in action. At the 19-foot interactive Solutions Table, McAfee staff members can share documents, present keynotes and interact with other users. This table operates on an original operating system and program developed by Downstream LABS. The space as a whole reflects McAfee’s highly sophisticated and offensive attack-prevention system.