Las Vegas Raiders

Preview Center

"Here we have an ability to show the history and the greatness of the Raiders, both in its past and its future."

Marc Badain, Team President
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Client

One of America’s most storied franchises is moving to the Entertainment Capital of the World.

Challenge

The Raiders Are Coming. A franchise with so much history, tradition, and identity rooted in a city is moving to a new destination. How do you celebrate the history of the Raiders and introduce the team to an entire new city, community, and fan base? We took this opportunity to utilize an array of disciplines both digital and physical to craft an unforgettable visitor experience and a valuable sales tool for the organization.

Solution

The Raiders turned to Downstream to channel the spirit and essence of the franchise and sell over $1.1 billion in tickets and premium inventory. The public facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, never before seen artifacts and social media engagements. Within the Preview Center visitors explore interactive displays and memorabilia from the team’s nearly sixty-year history, including the three Super Bowl trophies. The over nine-foot tall Raider Nation Wall lets fans get to know more about their favorite Raider players on and off the field. A highly-detailed scale model of the stadium, as well as the mock suite with immersive 3D views, offer potential customers a look into the future and a whole new era of Raider football.

Impact

The Las Vegas Raiders Preview Center is one of the first public and private sales centers with a museum-like experience that is rich and deep in storytelling and brand immersion. The mix of physical and digital experiences bring the new stadium to life for potential customers and partners. The unique celebrations of Raiders culture and history enhance the sales process by connecting the incredible spirit of the franchise and its fans to their new home.

Disciplines

Concept Development

User Experience

Front-End Development

Brand Strategy

Art Direction

Writing

Motion Graphics

Engineering

Back-End Development

Environmental Design

Prototyping

Interior Design

Technology System Design

Revenue & Sales Strategy

Raiderspreviewcenter exterior

The preview center is situated in the heart of Town Square, right off historic Las Vegas Boulevard.

Raiderspreviewcenter entrance

Floor-to-ceiling immersive video sets the stage for a dynamic experience in the preview center.

Raiderspreviewcenter aldavismemorial

An Al Davis tribute meets all visitors through video and artifacts.

Raiderspreviewcenter memorabilia

Raiders memorabilia and artifacts immerse visitors into the rich history of the franchise. Categorized by great moments, great players, and great coaches.

Raiderspreviewcenter raidernationwall

The Raider Nation Interactive Wall provides an immersive and informative experience for visitors. Visitors can explore the player roster, and engage with important moments and stories that showcase a rich Raiders’ history in Oakland.

Raiderspreviewcenter 22 holocube

The Holocube display is a fully integrated, 3D projection video platform that allows users to virtually explore stadium seating and premium spaces.

Raiderspreviewcenter kiosk

Visitors have the opportunity to engage with the team and 'Join Raider Nation' by taking a photo at the photo booth and uploading to social media directly from the kiosks.

Raiderspreviewcenter stadiummodel

The stadium model is an exact replica of the new Raiders Stadium. The backdrop represents view of the Las Vegas strip from the stadium.

Raiderspreviewcenter vegasevolutionwall

A timeline that displays the evolution of Las Vegas greets visitors on the second floor.

Raiderspreviewcenter mocksuite

A mock suite provides a view into Raiders stadium, featuring furniture, fixtures and premium amenities available at the new stadium.

Raiderspreviewcenter superbowltrophies

The Raiders' three super bowl trophies are displayed to make an impactful statement about the legacy of the franchise. The trophies are positioned just outside the closing rooms of the sales center.

Raiderspreviewcenter socialmediawall

An aggregated social media Wall provides fans the opportunity to provide content to the final exit of the preview center.

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