| Safety and Security |
This innovative new approach to the visitor experience builds on the idea of true collaboration with customers. |
Opportunity As a company that protects clients from virtual attacks, McAfee needed a way to make this intangible idea connect with physical reality in a way their clients could understand. McAfee chose Downstream to create a space that made their story real.
As the project developed, we understood that McAfee doesn’t just provide security for their clients; they also seek to proactively educate clients, and prevent future attacks. Through workshops and collaboration with McAfee, we created an environment that engages the user from the moment of arrival to the moment of departure.
From artifacts within the space to the seating arrangements to the custom LED light wall, McAfee’s strengths were highlighted in every detail of the environment. The history of McAfee’s development is portrayed through a large interactive timeline in the lobby area. A lighted hallway tracks visitors, following their navigation to displays of real time attack data. The War Room allows McAfee to showcase their defense in action. At the 19-foot interactive Solutions Table, McAfee staff members can share documents, present keynotes and interact with other users. This table operates on an original operating system and program developed by Downstream LABS. The space as a whole reflects McAfee’s highly sophisticated and offensive attack-prevention system. |
