Opportunity
Pyramis Global Advisors, a Fidelity Investments company, opened new headquarters. They wanted to create a layer of branding and messaging that would maximize the experience for visiting clients, companies, Pyramis employees, and consultants. Pyramis asked Downstream to come up with a strategy for supporting the company’s vision and to demonstrate the breadth and depth of their products and services in a crucial location.

Development

Downstream conducted a two-day discovery workshop with Pyramis traders and brand managers. Pyramis wanted real-time data delivered in an exciting, sophisticated, and ultimately useful way. We studied the space plan and choreography of the various audiences at the Smithfield headquarters, and analyzed the vast amounts of data that needed to be displayed, including international clocks, real-time global market feeds, heat maps, and more.

Solution

Downstream’s design and technology solution were integrated into two large multi-screen displays that employed a variety of aesthetic and dynamic back-end elements to create a seamless experience. Our programmers used Omnivex screen sync integration software to pull data from constantly updating spreadsheets so that information is displayed in real time. Our motion design team created elegant brand transitions. Presenters can guide visitors through the information from an intuitive touchscreen panel. Downstream and Pyramis have created an impactful and informative environment that has elevated their brand both for employees and visitors.