Eaton’s electrical division built a new executive briefing center to host visits from business and technical decisions makers in its Moon Township, PA, headquarters. Eaton asked Downstream to design a premier selling and briefing environment that could communicate its value propositions while offering a cogent, clear expression of its complex suite of products and solutions.

Downstream developed a design solution for Eaton’s EBC that included the integration of eight digital interactive experiences targeted at specific messaging goals. A Global Reach display showed Eaton’s international presence. A Sustainability interactive showed how Eaton’s solutions save companies and residents energy and money. The centerpiece is a fun, immersive experience that depicts an idealized version of a city in which various electrical problems are solved using Eaton’s products and services. Visitors love to see animated scenarios of problems and then watch Eaton solve them.

Throughout the project, Downstream’s creative team worked in close coordination with Eaton product line managers, vertical market leads, and engineers to understand their business and then formulate and develop our design solution. We oversaw the installation of all graphics and technology. The new EBC is an efficient, flexible tool that allows Eaton’s sales team to explain whole product lines quickly and dramatically.