| Deep in the Woods |
The new Matthew Knight Arena is not just another basketball arena, it is an immersive experience that builds on the passion, intensity and heritage of Oregon basketball and those who make it great. |
Opportunity As part of Downstream’s decade long relationship with the Ducks, we collaborated with the University, AECOM and Thompson Vaivoda Architects, focusing on the brand and storytelling components of the Matthew Knight Arena. As part of the U of O’s strategy to compete at the highest levels, Downstream worked on this project from the fundraising efforts all the way through to the ribbon cutting. From sales environments, to websites to the arena itself, Downstream provided strategy and design services throughout.
Downstream conducted an extensive discovery exercise and facilitated multiple design workshops culminating in the delivery of a brand and story master plan. This plan fueled and inspired thematic and design development for the project. From “Deep in the Woods” to the various brand and story treatments through the facility, Downstream contributed to what is now the best “basketball theatre” in the nation.
Utilizing the spark of the Matthew Knight “Anthem to the Fan” as inspiration, Downstream provided 2D, 3D and digital elements throughout the arena from “Deep in the Woods” on the court floor to hero graphics, concession signage and clubs. The result is an eye-popping 12,541 seat arena that is the newest jewel on the Oregon campus. |
