Opportunity

The athletic department at the University of South Carolina built the Dodie Anderson Academic Enrichment Center. Downstream was charged with designing and implementing a branded and flexible (digital technology) environment that showcases student-athlete academic success.

Development

Working closely with the University of South Carolina, Downstream crafted an environment that allows staff to add academic stars into the future while enshrining the greats permanently. The design system Downstream created compliments the architecture and elevates the brand while providing a great story telling palette.

Solution

From the overall athletics department brand package to the virtual display for the awards, Downstream captured the narrative of the University of South Carolina’s athletes in a cohesive and inspiring manner.