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    MILWAUKEE BUCKS

    Froedtert & the Medical College of Wisconsin Sports Science Center

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    “The Froedtert & the Medical College of Wisconsin Sports Science Center is going to give us a very distinct advantage in on-court improvement, rehabilitation and player recruitment”

    Peter Feigin, President, Milwaukee Bucks

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    CLIENT

    A new home and a new era for the NBA’s Milwaukee Bucks.

    CHALLENGE

    Downstream was tasked with reviewing and consulting on the visitor experiences unique to the Milwaukee Bucks Froedtert & the Medical College of Wisconsin Sports Science Center. Unlike many sports specific facilities, training centers are part work space, part training ground, part medical center, part recruiting center, and part public environment.

    SOLUTION

    In order to maintain the integrity of the working environment for the players, coaching staff, and basketball operations staff alike, Downstream developed a deep understanding of the workflow of each group be applied holistically to the space planning, branding, and functionality of the spaces.

    IMPACT

    The result is a facility that exemplifies the values of the entire organization and celebrates the community, while address the needs of each unique visitor.

    DISCIPLINES

    Concept Development
    Creative Direction
    Environmental Design
    Content Creation
    Brand Strategy
    Art Direction & Design
    Interior Design
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    The Froedtert & the Medical College of Wisconsin Sports Science Center in Milwaukee, WI. (Image courtesy of the Milwaukee Bucks)

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    Lobby entrance to the Froedtert & the Medical College of Wisconsin Sports Science Center. (Image courtesy of the Milwaukee Bucks)

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    Office space housing the team management and staff. (Image courtesy of the Milwaukee Bucks)

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    Office space housing the team management and staff. (Image courtesy of the Milwaukee Bucks)

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    Hydrotherapy Area (Image courtesy of the Milwaukee Bucks)

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    Personal barbershop is adjacent to the team locker room. (Image courtesy of the Milwaukee Bucks)

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    Player locker room (Image courtesy of the Milwaukee Bucks)

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    Player locker room (Image courtesy of the Milwaukee Bucks)

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