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    MCAFEE

    Safety and Security

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    "Through the new Threat Center, consumers and businesses alike will find the tools they need to learn and react more rapidly to evolving threats."

    Stuart McClure, Senior Vice President of Global Threats, McAfee, Inc.

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    CLIENT

    McAfee is an American computer security software company, and the world's largest dedicated security technology company.

    CHALLENGE

    As a company that protects clients from cyber attacks, McAfee needed an experience to help connect this intangible idea with physical reality—in an environment that fostered a sense of security and was warm and inviting.

    SOLUTION

    From artifacts within the space to the seating arrangements and custom LED light wall, we helped McAfee highlight their sophisticated attack-prevention system across every detail of the environment. McAfee’s history is portrayed through an interactive timeline in the lobby area; a lighted hallway tracks visitors, following their navigation to displays of real-time attack data; a War Room allows McAfee to showcase their defense in action; and the 19-foot interactive Solutions Table runs on an operating system developed by our labs team.

    IMPACT

    In working with McAfee, we discovered we couldn't always predict what they would want to display in the future, so we adapted our programming to empower ability to quickly switch out any document or presentation. Because their story would change over time, we built flexibility into the application to enable them to display various forms of content, at any time. We also used live data feeds to power the real-time depiction of global threats, and created interactive scenario generators to allow customers to create relevant security situations and model how they could detect and prevent attacks.

    DISCIPLINES

    Concept Development
    Front-End Development
    Brand Strategy
    Environmental Design
    Writing
    Motion Graphics
    Engineering
    User Experience
    Back-End Development
    Art Direction & Design
    Prototyping
    Interior Design
    Technology Systems
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    McAfee’s vigilance is made highly visible throughout the McAfee experience on platforms such as the Global Threat Wall, Solutions Table, and even with view into the server room.

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    Customers discover the “Anatomy of Attack” upon the interactive Solutions Table that presents simulations of how viruses attack a network.

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    The War Room is designed for the monitoring of real-time threats across networks. (Downstream only designed the room furnishings and AV, not the programming.)

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    Visitors explore the McAfee Global Threat Wall that features information on the latest virus threat, as well as a news ticker, and video content.
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    The McAfee Timeline of Innovation offers interactive stories of security, McAfee, and hackers, including media assets.
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