<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=4234353&amp;fmt=gif">
Skip to content

    LAS VEGAS RAIDERS

    Preview Center

    ico-down-arrow-728ffce0d5a0fd87670fa9325a7c1f93e2296487b0e2af51d55207a713a3b246

    "Here we have an ability to show the history and the greatness of the Raiders, both in its past and its future."

    Marc Badain, Team President

    Raiders_Artboard_2
    Raiders_Artboard_3

    CLIENT

    One of America’s most storied franchises is moving to the Entertainment Capital of the World.

    CHALLENGE

    The Raiders Are Coming. A franchise with so much history, tradition, and identity rooted in a city is moving to a new destination. How do you celebrate the history of the Raiders and introduce the team to an entire new city, community, and fan base? We took this opportunity to utilize an array of disciplines both digital and physical to craft an unforgettable visitor experience and a valuable sales tool for the organization.

    SOLUTION

    The Raiders turned to Downstream to channel the spirit and essence of the franchise and sell tickets and premium inventory. The public facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, never before seen artifacts and social media engagements. Within the Preview Center visitors explore interactive displays and memorabilia from the team’s nearly sixty-year history, including the three Super Bowl trophies. The over nine-foot tall Raider Nation Wall lets fans get to know more about their favorite Raider players on and off the field. A highly-detailed scale model of the stadium, as well as the mock suite with immersive 3D views, offer potential customers a look into the future and a whole new era of Raider football.

    IMPACT

    The Las Vegas Raiders Preview Center is one of the first public and private sales centers with a museum-like experience that is rich and deep in storytelling and brand immersion. The mix of physical and digital experiences bring the new stadium to life for potential customers and partners. The unique celebrations of Raiders culture and history enhance the sales process by connecting the incredible spirit of the franchise and its fans to their new home.

    DISCIPLINES

    Concept Development
    Front-End Development
    Art Direction
    Motion Graphics
    Back-End Development
    Prototyping
    Technology System Design
    User Experience
    Brand Strategy
    Writing
    Engineering
    Environmental Design
    Interior Design
    Revenue & Sales Strategy
    raiders_wesbsite_photos

    The preview center is situated in the heart of Town Square, right off historic Las Vegas Boulevard.

    raiders_wesbsite_photos2

    Floor-to-ceiling immersive video sets the stage for a dynamic experience in the preview center.

    raiders_wesbsite_photos3

    An Al Davis tribute meets all visitors through video and artifacts.

    raiders_wesbsite_photos4

    Raiders memorabilia and artifacts immerse visitors into the rich history of the franchise. Categorized by great moments, great players, and great coaches.

    raiders_wesbsite_photos5

    The Raider Nation Interactive Wall provides an immersive and informative experience for visitors. Visitors can explore the player roster, and engage with important moments and stories that showcase a rich Raiders’ history in Oakland.

    raiders_wesbsite_photos6

    The Holocube display is a fully integrated, 3D projection video platform that allows users to virtually explore stadium seating and premium spaces.

    raiders_wesbsite_photos7

    Visitors have the opportunity to engage with the team and 'Join Raider Nation' by taking a photo at the photo booth and uploading to social media directly from the kiosks.

    raiders_wesbsite_photos8

    The stadium model is an exact replica of the new Raiders Stadium. The backdrop represents view of the Las Vegas strip from the stadium.

    raiders_wesbsite_photos9

    A timeline that displays the evolution of Las Vegas greets visitors on the second floor.

    raiders_wesbsite_photos10

    A mock suite provides a view into Raiders stadium, featuring furniture, fixtures and premium amenities available at the new stadium.

    raiders_wesbsite_photos11

    The Raiders' three super bowl trophies are displayed to make an impactful statement about the legacy of the franchise. The trophies are positioned just outside the closing rooms of the sales center.

    raiders_wesbsite_photos12

    An aggregated social media Wall provides fans the opportunity to provide content to the final exit of the preview center.

    Raiders_Process_Grid_T
    Process_Grid_m_T
    RaidersPreviewCenter_StadiumModel2
    Close-up of the stadium model.
    RaidersPreviewCenter_Memorabilia2
    Raiders history and memorabilia.
    RaidersPreviewCenter_42
    Stairs leading to the private section of the preview center.
    RaidersPreviewCenter_81
    Social media wall near the exit of the preview center.
    ico-proj-prev-2322a8cfb5bb1bff72462afccf935777e782a821075ee6a1d9ece73a7973b78d
    ico-proj-more-3b4c094ef9371adb4a31b245da0a564ee593d4c01906a50128531d60c1e3fb85
    ico-proj-next-5e044db9c813a57cf7a931c0db26cd0c1401d8a87e6f5634310e6dac13041543