MILWAUKEE BUCKS

Froedtert & the Medical College of Wisconsin Sports Science Center

“The Froedtert & the Medical College of Wisconsin Sports Science Center is going to give us a very distinct advantage in on-court improvement, rehabilitation and player recruitment”

Peter Feigin, President, Milwaukee Bucks

Client

A new home and a new era for the NBA’s Milwaukee Bucks.

Challenge

Downstream was tasked with reviewing and consulting on the visitor experiences unique to the Milwaukee Bucks Froedtert & the Medical College of Wisconsin Sports Science Center. Unlike many sports specific facilities, training centers are part work space, part training ground, part medical center, part recruiting center, and part public environment.

Solution

In order to maintain the integrity of the working environment for the players, coaching staff, and basketball operations staff alike, Downstream developed a deep understanding of the workflow of each group be applied holistically to the space planning, branding, and functionality of the spaces.

Impact

The result is a facility that exemplifies the values of the entire organization and celebrates the community, while address the needs of each unique visitor.

Disciplines

Concept Development

Brand Strategy

Creative Direction

Art Direction & Design

Environmental Design

Interior Design

Content Creation

The Froedtert & the Medical College of Wisconsin Sports Science Center in Milwaukee, WI. (Image courtesy of the Milwaukee Bucks)

Lobby entrance to the Froedtert & the Medical College of Wisconsin Sports Science Center. (Image courtesy of the Milwaukee Bucks)

Office space housing the team management and staff. (Image courtesy of the Milwaukee Bucks)

Custom kitchen area inside the player lounge designed to both serve and educate the athletes. (Image courtesy of the Milwaukee Bucks)

Personal barbershop adjacent to the team locker room. (Image courtesy of the Milwaukee Bucks)

Player locker room inside the The Froedtert & the Medical College of Wisconsin Sports Science Center. (Image courtesy of the Milwaukee Bucks)

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