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    Google Cloud

    Experience Center

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    "The outcome speaks for itself” 

    Daniel Noguerol, Cloud Space Architect, Google Cloud

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    CLIENT

    Cloud Space Munich is a collaborative environment that provides Googlers, partners, and customers access to innovative technologies and world-class expertise. The opening of their first 900 square meter Experience Center underlines Google's commitment to digital transformation in Germany and Europe.

    CHALLENGE

    Google Cloud wanted to create a state-of-the-art Executive Briefing, Innovation and Experience Center to show their customers how they can help them to accelerate and build what’s next for their business. The goal was to transform the existing historic post office into a world-class facility for showcasing the power of Google Cloud’s solutions. Overcoming structural constraints required strategic space planning, thoughtful material selections, and innovative use of technology. 

    SOLUTION

    Downstream crafted an immersive experience framework and flexible technology systems that could support Cloud Architects, and Program Managers deliver deep technical engagements to Executives, IT and business decision-makers, architects and developers. The client journey includes four zones (Portal, Hall of Fame, Demo Gallery and Beer Garden) connected by 27 experience touchpoints. Experience strategies included a deep focus on personas, user journeys and communicating Cloud Solutions to these audiences.

    IMPACT

    The result has transformed how Google Cloud connects with their clients, offering a future-proofed space that embodies the company’s forward-thinking values. More than a tour—it's an immersive experience into the heart of Google's technology, where the past, present, and future of Google Cloud converge. In its first year, the center achieved a 94% customer satisfaction rate through its impressive selection of industrial solutions, interactive experiences and successful implementations. 

    DISCIPLINES

    Concept Development
    Creative Direction
    Experiential Design
    User Experience (UX)
    AV Systems Design
    Prototyping
    Environmental Design
    Software Development
    Content Creation
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    Cloud Space - Search Bar & Diorama (1)

    A one-of-a-kind immersive experience begins at the Portal, with custom Search Bar LED display and a data visualization center diorama, reinforcing the core message: everything started with a search. 

    Cloud Space Portal Data Wall
    The Data Wall showcases insights & data, Google Cloud infrastructure, sovereign cloud, security and/or sustainability stories. A central touch-enabled screen for presentations and side screens clad in perforated wooden veneer panels provide low-resolution supportive visuals. 
    A space embodying Google’s brand spirit

    Cinemas is where Google Cloud can present dynamic media in a comfortable, theatre setting. Architectural lighting responds to content, making visitors feel a deeper sense of immersion and intrigue.

    This fun space makes it a destination that draws team members and clients back.

    Visitors can explore industry-specific solutions experience the power of generative AI, and gain inspiration from customer success stories in the Demo Gallery. 

    This space blends local culture with immersive design

    The Garden is an interactive space for presenters to debrief. The custom Pour Score installation offers a fun moment where an animated King Ludwig judges your beer pour—connecting the local Munich beer culture to Google's Machine Learning for a memorable experience.

    Client experience
    A client experience that aligns with the company’s forward-thinking values
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    Interactive screens deliver stories in an engaging and informative way
    Beer garden
    A relaxed beer garden-inspired setting where visitors connect and reflect. An experience aligns with Google's commitment to embracing local culture and creating memorable moments.
    Hall of fame
    The Customer & Partner Hall of Fame's Showcase Wall is a captivating three-screen interactive display offering a deep dive into successful case studies, showcasing the impact of cloud technology.
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