Citybiz features Zoom’s groundbreaking experience center

As a leading immersive experience design agency, Downstream has leveraged its expertise in experiential technology to create a dynamic, interactive environment that elevates the customer experience at Zoom’s new London office. Collaborating with Zoom Video Communications Inc, we’ve crafted an engaging space that brings Zoom’s innovative solutions to life, enhancing both client and team interaction. Our role in this project highlights the power of immersive experience design in redefining modern client and employee spaces and brand engagement.

Sean O’Connor, Executive Creative Director at Downstream told Citybiz, “Zoom challenged us to create a groundbreaking experience center merging workspace and innovation space. Our vision empowered the Zoom team to bring their products to life through immersive digital and physical spaces. This center allows Zoom and its guests to share stories, build relationships, and co-create the future together.,”  

Zoom is redefining the form and function of Zoom’s EBC

• Experience Center: an interactive, brand-driven Executive Briefing Center (EBC) space that offers visitors a unique, immersive experience with Zoom's suite of communication solutions
• Engagement Hub: a dynamic hybrid workspace designed by our partners at Unispace to cater to the evolving needs of over 200 employees, setting a new benchmark for hybrid collaboration and flexible work environments 
  
  
  

                                                         Boardroom of the future with a floor-to-ceiling 8K LED screen

The Experience Center stands as a flagship, one-of-a-kind facility. Key features of the space: 

• A 125-foot fabric lens wall offers customizable branding, merging design and technology
• Believed to be the first of it’s kind in the world, a 20-meter curved LED multi-touch screen delivers an immersive, interactive experience with Zoom’s technologies
• The Boardroom of the Future features a floor-to-ceiling 8K LED screen and advanced audio, highlighting Zoom's innovative communication solutions 

Izabella Lorenz, Global Real Estate & Workplace Strategy Manager at Zoom told Citybiz, “Zoom strives to create a platform that delivers limitless human connection. This center embodies our vision for the next generation of communication and collaboration.”

                                          A seamless hybrid experience for Zoom’s rapidly growing workforce

The Engagement Hub, delivered in partnership with our colleagues at Unispace, offers Zoom employees flexible hybrid workspaces that support collaboration across three zones; Community, Hybrid Collaboration and Focus— tailored to different workstyles. Read the full case study here: https://www.downstream.com/zoom-london-experience-center 

As the workplace continues to evolve, Zoom’s Experience Center and Engagement Hub demonstrate that immersive experience design can bridge the gap between digital and physical worlds, crafting environments that inspire creativity, foster connection, and showcase the power of brand storytelling.

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