VERIZON LONDON

Verizon is one of the largest communication technology companies in the world.

Verizon set out to create a new Innovation Center in London as a means to engage more directly with Enterprise customers and partners in the EMEA region, as well as underline Verizon’s transformation as a Global Technology Solutions Provider. The centre needed to be an extension of Verizon’s family of Innovation Centers, but relevant to a local audience. The primary challenge facing the project team for the London Center was to translate a customer experience that occupies up to 20,000 square feet in Verizon's U.S. centers into a 2,500 square foot floor plan.

Working in a smaller footprint at the London Center, this goal was achieved by creating focused experiential areas that could converge into each other to create a layered demo and content experience. Visit choreography is designed to take advantage of multiple modes at each touch-point. We determined direct touch and multi-touch interaction was necessary to showcase innovation and encourage customer participation. Large-scale displays support multi-user interaction as well as group presentation requirements. Object recognition tables in the IoT area add a wow factor and create a physical gateway to an immersive digital experience.

The result has been an extension of the award-winning Verizon Innovation Program into a new marketplace. By incorporating real solutions that Verizon’s technology leadership makes possible and using a flexible approach to demos and storytelling, we enable engaging conversations that lead to meaningful partnerships and increased sales. for Verizon in EMEA. The center has become a hub of innovation and design thinking for application developers and device makers from around the world.